need2know

Background

need2know was a youth website funded by The Department of School, Children & Families. The aim was to provide relevant information, useful advice and guidance for 13-19 year olds on all issues affecting them in their lives.

In 2009 the website was listed in The Telegraph's Top 100 Most Useful Websites. Much of the editorial contained in the website has now been integrated into DirectGov.

Project

Digital agency Cimex brought Ignite on board as youth experts to lead the editorial direction for the website. We produced editorial on a daily basis, created a weekly email newsletter, produced podcasts and reports on events and managed the brand’s presence on YouTube, Facebook, Myspace and Bebo. As part of the editorial policy we also brought young people from across the country on board as co- contibutors to produce blogs, articles, podcasts and videos.